...I propose that we should not think of sustainability as a concept as is done in common usage, or as a discourse ... or even as a narrative ... but as a storyline. I prefer this term because it emphasises the plot or trajectory of action rather than the style of the narrative.
...my hypothesis is that successful storylines of sustainability - meaning those that lead to satisfying action - are constituted of political, environmental and technological talk that is home-grown from particular cultural and environmental conditions.
... when citizens of a particular place compare their situation to abstract models of sustainable development or lists of best practices what they encounter are local obstacles to be overcome by universal principles. But when they begin with local patterns of public talk and historical storylines, what they encounter are opportunities. It is this latter possibility that leads most directly to satisfying action.
Stephen A. Moore, Models, lists, and the evolution of sustainable architecture, in The Green Braid
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